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Keywords: Personal norms
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (2): 211–228.
Published: 01 February 2021
... Publishing Limited Licensed re-use rights only Personal norms VBN theory Altruistic values Biospheric values Egoistic values ESCCB H5. An AC is positively related to the AR. The last chain of causal relationships in the VBN framework describes how pro-environmental...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (3): 177–189.
Published: 06 May 2014
... each consumer’s preferences was calculated from the individual’s performance at discriminating each viewed sample from a personal norm. These personal cognitive characteristics were aggregated into maps of demand in the market for subpanels who bought these for the senses or for the attribute...
