...Nadia Jimenez; Sonia San-Martin; Carmen Camarero; Rebeca San Jose Cabezudo Purpose This paper aims to attempt to understand the extent to which the effect of motivations on purchase intention varies for diverse segments of video gamers (depending on their personality). Design/methodology...

... of the mother’s personality traits on the relationship between brand trust and its antecedents is investigated. Design/methodology/approach – The study methodology involves two phases: exploratory and descriptive. The exploratory phase, with the support of a focused literature review, results...

... conceptualization of musical intelligence, proposes a measurement scale and then presents evidence of construct validity. Finally, the paper discusses potential applications of the scale in personality research. Music pervades every facet of human experience and provides a rich context for the study of basic...

...Ruth Segev; Aviv Shoham; Ayalla Ruvio Purpose Previous research on impression management explored motives, the use of impression management tactics and the influence of personality characteristics on the tendency to engage in impression management. The purposes of this research are to examine gift...

.../methodology/approach A hierarchical model of motivation and personality (3M model) was employed to investigate the trait and functional motive antecedents of four gambling activities. Five motives for gambling were identified – money, excitement, social interaction, escape from problems, and self‐esteem...

...John C. Mowen; Eric G. Harris Proposes and tests a new approach for developing message themes and segmenting markets, termed the message development through personality segmentation – MDPS. This new tool, based on Mowen’s 3M model of motivation and personality, is used to identify a network of key...

...Sylvia Keyes Relationship marketing Personality If you are, or aspire to be, a professional who is a “deep generalist” rather than an expert, you must read this book. Sheth and Sobel claim that advisors are usually one of two types: experts or deep generalists. They plead a wonderful case...

.... Aggressive complaining frequently led to the psychologically gratifying relief of frustration, and hence to higher post‐complaint levels of regard for the product or supplying firm. Identifies sub‐groups of customers possessing specific personal characteristics (extreme type‐A, type‐B personalities, low self...