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Keywords: Pest control
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1992) 9 (3): 15–18.
Published: 01 March 1992
.... Surmises that target marketing allows small firms with limited resources to successfully make an impact against bigger players with greater resources. © MCB UP Limited 1992 Brand awareness Pest control Product launch Small firms Target marketing COMPANY STUDY TARGET MARKETING: THE LOGIC...
