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Keywords: Pharmaceutical industry
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1994) 11 (3): 18–32.
Published: 01 September 1994
... of brands may obtain long term competitive advantages – a strategy for survival in a growing number of companies. © MCB UP Limited 1994 Brands Communications Competitive advantage Corporate identity Pharmaceutical industry Product positioning Strategy Target marketing Trademarks...
