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Keywords: Philippines
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (7): 446–454.
Published: 31 October 2008
... is applied to case studies drawn from the Philippines, enabling the authors delineate system actors and their interrelationships, system objectives and strategies, key success factors and outcomes. Findings The BOP social enterprise development process can be modeled from a systems perspective...
