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Keywords: Phygital mapping
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (4): 420–433.
Published: 07 June 2021
... occurring as a fuzzy process or loop. A phygital map develops as a circular path of moments seen as phenomenological microworlds of events, interactions, relationships and emotions. Marco Tregua can be contacted at: marco.tregua@unina.it 10 03 2020 30 10 2020 04 01 2021 22 03...
