... distance and assess the resulting predicted time available. Findings The authors demonstrate that individuals’ subjective perception of spare time is influenced by how much they like or dislike the activities they plan for. Individuals perceive they have more spare time for activities they like than...

...Marisa D. Jacobson William M.   Luther . The Marketing Plan: How to Prepare and Implement It, 3rd ed. . New York, NY : AMACOM   2001 . 318 pp. (paperback)   $19.95 Planning Implementation Marketing strategy The book covers every channel – from advertising...