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Keywords: Podcast advertising
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (7): 971–982.
Published: 23 October 2023
... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Podcast advertising Parasocial relationship Persuasion knowledge To date, approximately 4,500 US brands have advertised in podcasts, representing only 32% of all active advertisers (IAB, 2023). Industry experts...
