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Keywords: Political sociology
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Journal Articles
Chinese glocalization – a study of intergenerational residence in urban China
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (7): 638–644.
Published: 02 November 2010
... Localization Political sociology Family Consumers China Local culture is increasingly contaminated and penetrated by elements of global culture. Western nations are economically advanced and often perceived to be the representatives of global culture. The spread of global brands, like McDonald...
