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Keywords: Population
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1997) 14 (4): 271–275.
Published: 01 August 1997
...Maddy Kent Dychtwald Discusses three demographic currents in the shift from a youth‐oriented, to a middle‐aged mature society in the USA. This shift ‐ the Age Wave ‐ is based on the fact that the young population is shrinking, there is a growth in the number of those aged over 55, and “baby‐boomers...
