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Keywords: Post-purchase consumption
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (3): 267–277.
Published: 04 April 2022
... rights only Intertemporal choice Food waste Counterfactual thinking Food types Post-purchase consumption While shopping for groceries, Pam purchases a bag of mixed vegetables and Carrie buys cheesecake. At home, they eat half and refrigerate the rest. After time passes, which leftover...
