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Keywords: Postpurchase cognitive dissonance
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Journal Articles
Why do consumers free ride? Investigating the effects of cognitive effort on postpurchase dissonance
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (5): 417–431.
Published: 31 May 2022
... free-riding habits and postpurchase cognitive dissonance. Design/methodology/approach To explore the relationship between cross-channel free-riding, cognitive efforts and cognitive dissonance, a framework was conceptualized and empirically tested on a sample of 518 Italian consumers. Covariance...
