... it to motivation theories. This broad perspective would be useful not only for potential BoP marketers, but also for government and aid agencies. © Emerald Group Publishing Limited 2008 Consumers Motivation (psychology) Integrated marketing Poverty Disadvantaged groups An executive summary...

...@ivey.uwo.ca © Emerald Group Publishing Limited 2008 Poverty Literacy Consumer marketing Disadvantaged groups Marketing strategy An executive summary for managers and executive readers can be found at the end of this issue. This article focuses on outlining core marketing tenets...

... base (the upper bottom of the pyramid). © Emerald Group Publishing Limited 2008 Marketing strategy Poverty Product innovation Disadvantaged groups Automotive industry An executive summary for managers and executive readers can be found at the end of this issue. Since...

...Dennis Pitta; Dennis A. Pitta; Rodrigo Guesalaga; Pablo Marshall Purpose The purpose of this article is to examine the bottom of the pyramid (BOP) proposition, where private companies can both be profitable and help alleviate poverty by attending low‐income consumers. Design/methodology...