...Xinyu Zhou; Jianjun Zhu; Mihai Niculescu; Qiang Fei Purpose This study aims to investigate how power distance belief ( PDB ), one of Hofstede’s fundamental cultural dimensions, defined as the extent to which people accept and endorse hierarchy, influences consumers’ intention for endeavors...

.../methodology/approach This research uses an experiment to test the effects of physical location and popularity-signaling on consumer intentions toward an esports team, as well as a correlational study examining the relationship between power distance belief, need for uniqueness, sense of power and pride...

...Yuan Li; Matthias Ruefenacht; Peter Maas Purpose This paper aims to explore the negative effect of power distance belief (PDB) on do-it-yourself (DIY) preference. It extends previous studies by delving into the underlying mechanism and identifying three theoretically driven moderators that could...