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Keywords: Power law of practice
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (7): 489–497.
Published: 14 November 2016
... lock-in and the power law of practice to further the understanding of digital adoption through an interdisciplinary lens. Design/methodology/approach In this study, initially, five focus group sessions, including 53 qualifying non-student participants randomly placed into groups of 10 or 11, were...
