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Keywords: Predictive power improvement
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (5): 390–391.
Published: 27 July 2012
... reviews Predictive power improvement Customer satisfaction Consumer behaviors Cracking the Code in an extremely interesting and valuable collection of 14 articles dedicated to the idea of accurately predicting the highly complex subject of consumer behavior and the consumer decision...
