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Keywords: Preference for privacy
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Journal Articles
The relationship between preference for privacy and social media usage
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (1): 43–54.
Published: 10 September 2019
... among the faculty, staff and students of a medium-sized mid-western university is used to gather data regarding preferences for privacy and social media usage. Using 530 respondents, structural equation modeling explores the relationship between the various privacy types, gender and social media usage...
