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Keywords: Premium service
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (5): 639–652.
Published: 17 February 2026
.... Findings Results confirm a four-factor masstige model comprising brand knowledge and prestige, perceived quality, excitement and status, and the newly introduced premium service dimension. The addition of Premium Service capturing after-sales experience, salesperson expertise and service environment...
