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Keywords: Presentation graphics
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Journal Articles
Consumer perceptions of product packaging
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2006) 23 (2): 100–112.
Published: 01 February 2006
... that are to be influenced, that is to say, how to position the product in their minds. © Emerald Group Publishing Limited 2006 Product positioning Packaging Perception Presentation graphics Consumer behaviour An executive summary for managers and executive readers can be found at the end...
