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Keywords: Price bundling
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (7): 962–976.
Published: 04 September 2019
... Limited 2019 Emerald Publishing Limited Licensed re-use rights only Complementarity Price bundling Latitude of price acceptance (LPA) Discount frame Bundle frame Consider “E-Devices,” an online retailer that sells a range of electronics products in the Indian market...
