... and USAA; restaurants such as Chick-fil-A, Hard Rock Café and Outback Steakhouse; and travel and hotel companies such as Amtrak, Greyhound and Hyatt offer discounts specifically to veterans (Military Benefits, 2016). In addition to pricing discounts, corporations have demonstrated corporate social...

...Jay P. Carlson Purpose The purpose of this article is to assess consumer evaluations of bonus packs offered with price discounts. Design/methodology/approach Four laboratory experiments and a content analysis were conducted. Findings The opportunity to obtain a price discount was available...