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Keywords: Price fairness perceptions
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Journal Articles
Journal of Consumer Marketing (2022) 39 (2): 204–217.
Published: 18 February 2022
... an interesting effect related to multi-dimensional pricing and partitioned pricing. Additionally, this research contributes to existing research on computation ease-based processing fluency and price fairness perception. Finally, this contributes to an increasingly important body of research: the effect...

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