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Keywords: Pricing innovation
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (4): 312–313.
Published: 22 June 2012
... --> Revenue strategy Business model Segmentation Pricing innovation Payer innovation Package innovation “Business model disruption is rampant, not because companies have stopped offering products that people want but because consumers stopped being willing to pay for many products at the same levels...
