.... Without any reservations, Power Pricing is a must‐read book for business leaders, general managers, marketing personnel, accounting and finance managers, as well as faculty members with teaching and research interests in pricing. Pricing Pricing strategy This book is about...

...Sarah Maxwell In developing pricing strategies for the global marketplace, sellers have to consider the differences in how their consumers process information on prices. One potential difference is in attributions: whether the consumer blames the seller for a negative outcome such as a price...

... or service for example, one that has strong patent protection might be able to practice price filtering by successively lowering prices. Pricing by geographic sector is often simple. The Polaroid pricing strategy is a classic example. Start with the highest prices (e.g., $200), wait until those willing...