...Gul Butaney Pricing Pricing strategy Robert J.   Dolan and Herman   Simon . Power Pricing . New York, NY : The Free Press   1997 . 396 pp. , ISBN: ISBN 068483443X   $40 (hb) The authors discuss these questions and provide several illustrative examples...

...Sarah Maxwell In developing pricing strategies for the global marketplace, sellers have to consider the differences in how their consumers process information on prices. One potential difference is in attributions: whether the consumer blames the seller for a negative outcome such as a price...

... and features, sales, as well as newer methods like rebates and price packaging. Surmises that there is a challenge to create new price filtering techniques, without ignoring the ethical questions involved. © MCB UP Limited 1989 Ethics Marketing theory Microeconomics Pricing strategy Market...