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Keywords: Privacy attitudes
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (4): 457–472.
Published: 27 March 2020
... the value of private information to consumers and their tolerance for privacy risks. The authors explain how this method can be used more generally to elicit attitudes to a wide range of privacy risks involving exposure of various types of private information. Privacy attitudes Personal information...
