Keywords: Privacy calculus
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Journal Articles
Journal of Consumer Marketing (2023) 40 (2): 193–208.
Published: 06 October 2021
... the behavioral reaction of smartphone users mediated through the ingredients of privacy calculus theory. Besides, this study analyzes the moderating effects of regulation on the use of smartphones for financial transactions. This is also a novel approach of this study. 16 03 2021 05 05 2021 14 09...
Journal Articles
Journal of Consumer Marketing (2023) 40 (2): 171–180.
Published: 07 September 2021
... test a number of determinants hypothesized to influence acceptance of contact-tracing apps based on the theory of privacy calculus (Dinev and Hart, 2006 ). Both perceived privacy concerns, as well as perceived hedonic, utilitarian and pro-social benefits are included. The hypotheses are tested through...

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