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Keywords: Privacy personalization
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (2): 98–110.
Published: 21 March 2016
... strategic, effective and personalized communication strategies, they must first understand whether and how their communications might prompt privacy concerns, so that they can avoid such barriers. © Emerald Group Publishing Limited 2016 Social Mobile Online Privacy personalization...
