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Keywords: Private label brand equity
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Journal Articles
Customer’s loyalty and trial intentions within the retailer: the moderating role of variety-seeking tendency
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (5): 620–632.
Published: 12 August 2019
.... Relationship value Loyalty Variety seeking Customer’s value Functional service value Private label brand equity Trial intentions Customers are companies’ most basic assets. Service-dominant logic affirms (premise 10) that “value is always uniquely and phenomenologically determined...
