Keywords: Pro-social benefits
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Journal Articles
Journal of Consumer Marketing (2023) 40 (2): 171–180.
Published: 07 September 2021
... test a number of determinants hypothesized to influence acceptance of contact-tracing apps based on the theory of privacy calculus (Dinev and Hart, 2006 ). Both perceived privacy concerns, as well as perceived hedonic, utilitarian and pro-social benefits are included. The hypotheses are tested through...

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