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Keywords: Product ethnicity
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Journal Articles
Product ethnicity and perceived consumer authenticity: the moderating role of product type
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (6): 458–468.
Published: 12 September 2016
...Jieun Park; Rajshekhar Javalgi; Michael Wachter Purpose The purpose of this paper is to investigate an antecedent of perceived authenticity in the relationship between product ethnicity (PE) and evaluations of foreign products. Moreover, the present study explores roles of product involvement...
