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Keywords: Product evaluation
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Journal Articles
Product ethnicity and perceived consumer authenticity: the moderating role of product type
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (6): 458–468.
Published: 12 September 2016
... 2016 12 06 2016 15 06 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Country of origin Product evaluation Authenticity Product type Product ethnicity Product involvement As the quest for consumers becomes...
