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Keywords: Product harm crisis
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (4): 302–309.
Published: 22 June 2012
...David H. Silvera; Tracy Meyer; Daniel Laufer Purpose This article aims to examine differences between older and younger consumers in their reactions to a product harm crisis. Research suggests that motivational and cognitive changes due to aging might cause information to be differentially...
