...Juha Munnukka; Pentti Järvi Purpose This study aims to explore: first, the formation of the customer value of high‐tech consumer products through application of intrinsic and extrinsic cues of product quality; and second, the effect of the mental price category of the product on the construction...

... product quality of domestic vs imported products. The role of patriotism and cosmopolitanism as factors fuelling ethnocentric tendencies are confirmed. Practical implications Our results, showing the considerable relative strength of patriotism and ethnocentrism on domestic consumption suggest...

... of lower quality, or when consumers hold higher CC values. The conceptual and managerial implications for developing countries, including China, are discussed. © Emerald Group Publishing Limited 2004 Consumers Ethnocentrism Product quality China An executive summary for managers...

... Marketing ((2001) Quorum Books, Westport, CT). © MCB UP Limited 2003 Advertising effectiveness Codes of practice Product quality Product strategy Marketing strategy Consumer marketing An advertisement for a pizza place near a college campus ran an advertisement in the school paper...

... Country‐of‐origin Consumer behaviour Decision making Product quality the overall perception consumers form of products from a particular country, based on their prior perception of the country’s production and marketing strengths and weaknesses (Roth and Romeo, 1992, p. 479). Research has...

...Chong Ju Choi; Jai‐Boem Kim Claims that, for many types of product, quality can be uncertain even after purchase and use, especially in services industries. Asks, if consumers cannot “learn” about the quality of a firm’s products, then what criteria will consumers use to judge product quality? Aims...

...Paul Sergius Koku Alpert et al.′s (1993) study on the relationship between objective product quality and price is both interesting and important. It continues the tradition of “borrowing” relevant theories from other disciplines to explicate problems faced in marketing. However, some...

... shows these two functions. Coding Complaints Customer service Data collection Product quality Research Sales methods Service quality TQM The inability of firms to provide consumers with acceptable products and services is expensive. The cost of not doing things right the first time...

... and product cues in an advertisement can enhanceperceptions of utility via increases in the internal reference price, the perceived value implied by the offering price, and perceptions of product quality. © MCB UP Limited 1993 Advertising Perceptions Product quality Promotion USA VOLUME 10...