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Keywords: Product quality
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Journal Articles
Consumer preferences for foreign and domestic products
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1999) 16 (2): 151–162.
Published: 01 April 1999
... suggest that country of manufacture and product quality strongly influence consumer decision making in globally available product categories. Specifically, compared to imported goods, consumers appear to prefer domestically manufactured goods and are often willing to pay a higher price for them...
