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Keywords: Product range
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1993) 10 (4): 27–36.
Published: 01 April 1993
... Consumers Counterfeiting Product range Trademarks VOLUME 10 NUMBER 4 1993 Consumer "Accomplices" in Product Counterfeiting A DEMAND-SIDE INVESTIGATION Peter H. Bloch, Ronald F. Bush and Leland Campbell INTRODUCTION International product counterfeiting has become a serious problem for an ever widening...
