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Keywords: Professional services
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Journal Articles
Understanding gender differences in professional service relationships
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (1): 16–22.
Published: 25 January 2008
... the significance of the masculine (“instrumental”) and feminine (“expressive”) traits in the partner's gender role identity on the relationship outcomes. Practical implications Results have direct implications for the professional service provider in terms to time and resources allocated to each interaction...
