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Keywords: Propositions
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 838–860.
Published: 01 August 2025
... and offers propositions to reduce IB in the areas of vicarious observation of self-control, construal effects and volitional participation in IB reduction programs. Social implications IB, if left unchecked, leads to negative consequences such as overspending, indebtedness and compulsiveness. Therefore...
