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Keywords: Proselfs
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Journal Articles
Consumer preferences towards animal-friendly fashion products: an application to the Italian market
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (6): 661–673.
Published: 25 June 2020
... the importance of this attribute in the case of luxury vs accessible fashion. The second study (n = 101) examines how the attention given to animal welfare information could vary between prosocials and proselfs. Conjoint analyses that consider “proportion of real fur”; “information about animal...
