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Keywords: Prosocial marketing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (7): 807–820.
Published: 10 August 2020
... Accountability Message framing Message appeals Prosocial marketing Prosocial messages Digital technology has compressed the perceived distance between consumers. Individual decision-making is influenced when relationships with others and the world are highlighted (White and Peloza, 2009). This factor...
