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Keywords: Prospect Theory
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (3): 341–352.
Published: 12 February 2020
.... Eunyoung (Christine) Sung can be contacted at: ChristineSung@montana.edu 23 03 2019 07 08 2019 12 10 2019 03 01 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Brand trust Prospect theory Purchase intentions Holiday...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (4): 353–365.
Published: 11 June 2018
...Jody L. Crosno; Annie Peng Cui Purpose This research aims to represent an initial exploration of how partitioned pricing influences consumers’ purchase decisions of new versus used products from the theoretical perspectives of prospect theory and gain/loss decision frames. Design/methodology...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (5): 351–359.
Published: 11 August 2014
...Subimal Chatterjee; Gizem Atav; Junhong Min; David Taylor Purpose – The paper aims to investigate the role of uncertainty avoidance (UA) as a moderator of Prospect Theory’s reflection effect (i.e. the simultaneous choice of a sure gain and a risky loss). We expect that higher-UA consumers...
