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Keywords: Protest
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (3): 238–239.
Published: 27 April 2012
...Lee McGinnis Power America China Kidnap Power struggle Protest Corporate leaders Consumers Brands Capitalism We have heard how everyone loves the underdog, but now, with the help of Michael Prell and his new book – Underdogma: How America's Enemies Use Our Love...
