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Keywords: Psychological contracts
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 810–820.
Published: 25 June 2025
... by perceived betrayal by the platform, stemming from beliefs that the platform has breached promises in their psychological contract. Design/methodology/approach Two between-subjects experiments tested the effect of provider's elite status (i.e. endowed vs not endowed with elite status by the platform...
Includes: Supplementary data
