... (utilitarian) consumption (Alba and Williams, 2013 ; Mehta et al., 2014). Emotional (cognitive) appeals are also associated with low-level (high-level) construal and close (far) psychological distance (Septianto and Pratiwi, 2016 ; Van Boven and Ashworth, 2007). Distance causes events to seem more...

... platform versus the brand’s website, and if consumers’ materialism influences this effect. Study 2 explains the underlying psychological mechanism by underlining the mediating role of psychological distance. Findings The results show that branded luxury products are perceived as more luxurious when...