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Keywords: Psychological scale development
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (3): 329–340.
Published: 02 March 2020
... research and management. The purpose of this study is to further develop a consumer decision-oriented scale that addresses this gap by providing a more sensitive method of segmentation. Design/methodology/approach The scale was validated according to common psychological scale development techniques...
