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Keywords: Public opinion
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2005) 22 (3): 168–169.
Published: 01 May 2005
.... $27.95 www.wiley.com © Emerald Group Publishing Limited 2005 --> Communication Marketing Public opinion With a refreshing perspective on a centuries‐old phenomenon, this book definitely breaks the mold of the formulaic approach usually found in the marketing section...
