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Keywords: Purchase frequency
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (6): 423–435.
Published: 07 September 2012
...Soonhong Min; Jeffrey W. Overby; Kun Shin Im Purpose Employing means‐end theory, this paper seeks to examine the influence of specific types of product attributes upon desired consumption consequences and the mediating impact of desired consequences upon purchase frequency. Design/methodology...
