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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (7): 741–750.
Published: 13 September 2021
... separately or used jointly; an abstract subject such as knowledge, ideas, opinions or emotions, can be enjoyed jointly. John (2013a , 2013b), in turn, describes three sharing logics: distributive, communicative and digital. Collaborative consumption Co-browsing Joint shopping Purchase pal...
