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Keywords: Q-commerce
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–15.
Published: 21 April 2026
...Shreya Virani; Jatinderkumar R. Saini; Sarika Sharma Purpose In today’s technology-based business scenarios, the adoption of Quick-commerce (Q-commerce) platforms/services for day-to-day shopping needs is growing. Understanding the consumer’s perspective on what drives them to buy things virtually...
