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Keywords: Qualitative methods
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (3): 223.
Published: 01 May 2009
... of the projective techniques literature. © Emerald Group Publishing Limited 2009 --> Research methods Qualitative methods Consumer For the past quarter‐century there has been a growing use of and interest in qualitative research methods. The use of projective techniques within this research...
