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Keywords: R programming
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (2): 248–259.
Published: 15 September 2022
... the receivers to participate in the investigation over e-mails and text messages. A total of 355 usable responses were analyzed using R programming. Findings This study empirically validated a proposed conceptual model examining the influence of COO on consumer privacy, trust and purchase intention...
